EMBRY HOLDINGS (01388) announced its results for the six months ended June 30, 2025. The group recorded revenue of HK$605 million during the period, representing a decrease of 4.25% year-on-year. Loss attributable to owners of the company was HK$57.959 million, narrowing by 29.52% year-on-year. Basic loss per share was HK$0.1372.

In the first half of 2025, domestic online consumption penetration rate gradually stabilized, with the overall e-commerce market maintaining steady growth. Traffic channels experienced structural changes as e-commerce platforms gradually shifted from "shelf e-commerce" to "content e-commerce." The group seized this trend by focusing on upgrading its e-commerce operation system, actively producing quality content, strengthening brand exposure on major mainstream platforms, and simultaneously deploying a comprehensive social media traffic matrix. The company responded to trending topics in real-time to improve reach rates and collaborated deeply with key opinion leaders, using interactive content to precisely connect with target customer groups.

During the period, the group's e-commerce channel sales achieved year-on-year growth of 7.6%, accounting for 39% of the group's total revenue. Content-driven e-commerce models such as Douyin and WeChat video account live streaming contributed significantly to this growth.

In the first half of 2025, the group aligned with the major trend of online consumption and seized sales opportunities by intensifying efforts to develop the online shopping market. Meanwhile, in response to weak physical consumption, the company strategically closed offline stores after balancing costs and benefits to enhance the overall operational efficiency of its sales network and readjust the proportion of online and offline sales to achieve optimal channel coverage.

As of June 30, 2025, the group had a total of 761 retail points, including 629 sales counters and specialty stores and 132 specialty stores, representing a net decrease of 50 compared to the end of 2024.

In the first half of 2025, the group was granted three invention patents, six utility model patents, and two design patents in China. As of June 30, 2025, the group owned a total of 145 patents, including 16 invention patents, 85 utility model patents, and 44 design patents.