Shares of POP MART (ASX: 09992) have surged more than 3% in trading. At the time of writing, the stock is up 3.12% to HK$178.5, with a turnover of HK$684 million.

Revenue Composition Details

According to reports, the company's Chief Operating Officer, Si De, has for the first time disclosed segmented data for its largest overseas market. He stated that non-Labubu products accounted for approximately 50% of the company's total revenue in the US market last year. In other key markets such as Japan, South Korea, and Southeast Asia, non-Labubu series products already constitute the majority of sales.

Diversification and Expansion Plans

POP MART is currently accelerating its diversification strategy by expanding other character lines such as Skullpanda and Hirono. The company is also collaborating with Sony Pictures on a Labubu movie, which is expected to be released in 2028. Furthermore, the company plans to open more than 100 new stores in the US this year, including locations in Times Square and Fifth Avenue.

Major Investor Confidence

In early May, renowned investor Duan Yongping announced on social media that he had sold all his shares in coal company China Shenhua and switched to the trendy toy firm POP MART. A month later, on May 28th, Duan Yongping's stake in POP MART's H-shares increased from 5.69% to 6.04%. This marks another round of share purchases by Duan after becoming the company's second-largest shareholder, indicating his strong confidence in POP MART's prospects.