Shares of Hilton Grand Vacations Inc. (HGV) plummeted 10.18% in intraday trading on Thursday, following the release of its second-quarter 2025 financial results that fell significantly short of analyst expectations. The vacation ownership company reported disappointing earnings and revenue figures, causing investor concern about its near-term performance.

Hilton Grand Vacations announced quarterly adjusted earnings of $0.54 per share, missing the analyst consensus estimate of $0.76 by 28.95%. This represents a 12.9% decrease compared to earnings of $0.62 per share from the same period last year. The company's quarterly sales came in at $1.266 billion, falling short of the analyst consensus estimate of $1.358 billion by 6.77%. Despite this miss, sales still showed a modest 2.51% increase over the $1.235 billion reported in the same period last year.

While the company reported some positive metrics, including a 10.2% increase in total contract sales to $834 million and maintained its full-year 2025 guidance for Adjusted EBITDA between $1.125 billion and $1.165 billion, investors seem to be focusing on the earnings and revenue misses. The sharp decline in stock price suggests that market participants are reassessing their expectations for Hilton Grand Vacations' performance in the face of these disappointing results, despite the company's expressed confidence in its business performance and future value creation opportunities.