QUNABOX GROUP (00917) announced that it has entered into a strategic collaboration with His Highness Shaikh Thani Saeed Thani Juma Al Maktoum, a member of Dubai’s ruling family, to jointly advance the HOLOX project. This initiative represents a strategic move aimed at developing next-generation AI-powered entertainment and lifestyle experiences.

The overarching vision and technological direction of HOLOX align closely with the UAE’s "National Artificial Intelligence Strategy 2031," which outlines the country’s long-term goals for AI adoption across key economic and cultural sectors. The Group believes the regional momentum in AI-driven development provides a favorable environment for the international expansion of its AIoT (AI + IoT) innovation capabilities.

This partnership marks a significant milestone in both parties’ commitment to fostering innovation in the emerging AI industry and signifies a new phase in the Group’s strategic global growth. In recent years, the Group has been expanding its core competencies in AIoT-driven innovation across domestic and international markets.

In China, the Group focuses on applying AIoT technology to interactive marketing, smart retail, and immersive consumer experiences, helping brands create intelligent commercial spaces and enhance operational efficiency. Internationally, the Group extends its AIoT solutions to next-generation gaming and entertainment scenarios, transforming traditional venues into responsive, interactive, and AI-native environments through advanced multimodal AI, contextual reasoning, and smart hardware integration.

HOLOX, as a next-generation AI platform, combines cutting-edge multimodal AI, contextual reasoning, and adaptive learning technologies with smart hardware to deliver immersive, interactive, and AI-native gaming and entertainment experiences. Upon launch, HOLOX is expected to debut first in Dubai and the Middle East before expanding into key Asian markets.