JD.com's wine tasting event will take place on November 17 at the Rosewood Sanya Hotel, marking the third installment of this user engagement initiative under JD Travel. Following previous collaborations with Moutai and Lafite, Wuliangye will join this edition. Richard Liu, founder and chairman of JD.com, is set to attend the event once again to support the company's wine and travel business.

From now until November 6, consumers can visit the "Instant Delivery" channel on the JD App and book a hotel stay in Sanya that includes the night of November 17 or purchase the featured Wuliangye product to qualify for event registration. Selected participants will be randomly invited to attend the tasting session, where they can sample premium wines, enjoy a gala dinner, and provide direct feedback to Richard Liu about JD Travel. The final list of invitees will be announced on the JD App event page on November 10.