Bilibili Inc. (9626) announced its unaudited financial results for the third quarter ended September 30, 2025. According to the report, average daily active users reached 117.3 million, showing a 9% increase year over year. The company recorded total net revenues of RMB7.69 billion, reflecting 5% growth compared to the same period in 2024. Notably, advertising revenues rose by 23% year over year to RMB2.57 billion. Bilibili’s gross profit margin improved to 36.7%, while gross profit rose by 11% to RMB2.82 billion.

In terms of profitability, the company achieved a net profit of RMB469.4 million for the quarter, compared with a net loss of RMB79.8 million in the corresponding period of the previous year. Net profit margin reached 6.1%, while adjusted net profit margin rose to 10.2%. The company attributed these improvements to ongoing revenue expansion, increased monetization efficiency, and disciplined cost management.

On the capital management front, Bilibili reported progress in its two-year, US$200 million share repurchase program, with a total of 6.4 million listed securities repurchased, totaling US$116.4 million by September 30, 2025. The remaining authorized amount under this program stood at approximately US$83.6 million.

The company also announced that effective November 13, 2025, there was a change of joint company secretary and authorized representative in Hong Kong, with Ms. Lai Ying Tung appointed to replace the outgoing secretary. Bilibili’s next earnings conference call is scheduled for November 13, 2025 (U.S. Eastern Time), accessible via webcast through the company’s investor relations website.