Xining's Chengbei District has recently introduced a series of online and offline initiatives aimed at boosting consumer activity, providing benefits to residents, and supporting high-quality economic development in the area. A total of 2.4 million yuan has been allocated for the promotion campaign, offering diversified subsidies to ignite spending enthusiasm and deliver tangible benefits to the public.
Online promotional activities are being rolled out with significant funding. An amount of 2.1 million yuan has been dedicated to the program, which will run from April 30 to May 31. Residents can participate in the "Summer Fun Living—Happy Shopping in Chengbei" campaign through the UnionPay QuickPass app, with discounts covering four key sectors: supermarkets, accommodation, dining, and home appliances and electronics. Shoppers can enjoy instant discounts of 40 yuan off purchases of 200 yuan or 60 yuan off purchases of 300 yuan in supermarkets. Accommodation spending offers a reduction of 40 yuan for every 200 yuan spent. Dining expenses come with a 30% discount, capped at 100 yuan per transaction. Purchases of home appliances and electronics qualify for a 10% discount, with a maximum saving of 1,000 yuan per transaction, effectively lowering consumption costs for residents.
Offline consumption scenarios are equally appealing. Chengbei District has simultaneously invested 300,000 yuan to launch the "Starlight Leopard Street" promotion at Baojie from May 1 to October 7. Paper coupons offering 20 yuan off purchases of 50 yuan will be distributed on-site. With an extended activity period and convenient discount options, the initiative aims to stimulate street-level commercial activity, enhance nighttime economy vibrancy, and create a lively consumer atmosphere.
This dual-channel promotional campaign precisely targets the daily spending needs of residents, providing genuine financial benefits while helping local businesses recover and increase revenue. It effectively energizes the market and unleashes consumption potential. Chengbei District will continue to optimize consumer scenarios, implement people-friendly measures, and use diverse activities to upgrade and expand regional consumption, injecting strong momentum into economic growth.