Shanghai, October 9, 2025 -- During the 2025 National Day and Mid-Autumn Festival holiday period, domestic resort brands under FOSUN TOURISM welcomed peak visitor flows and delivered strong performance results through their diversified product portfolio, innovative content activities, and high-quality service experiences.
Taicang Alps International Resort, the new landmark for ice and snow vacations in the Yangtze River Delta, launched its spectacular Rural Art Festival during this holiday period, combining natural ecology, ice and snow sports, leisure entertainment, pet interactions, and fireworks shows. The resort attracted over 50,000 visitors over seven days, with total revenue increasing 12% year-over-year. Alps Snow World saw visitor numbers surge 61% compared to the same period last year, establishing itself as a popular choice for family summer retreats and parent-child trips in the Yangtze River Delta region.
Lijiang Club Med Resort leveraged its unique snow mountain scenery and Naxi culture to become the preferred vacation destination for tourists in Southwest China. During the holiday period, Club Med Lijiang Resort and Lijiang Mediterranean Tangan Resort Hotel achieved combined revenue growth of 24% year-over-year and maintained full occupancy for three consecutive days. The concurrent "Ameize Snow Mountain Burning Man Festival" series attracted over 10,000 participants, injecting new vitality into Lijiang's cultural tourism sector.
Urban peripheral vacation demand remained robust. Club Med Joyview and Ark series resorts recorded nearly double-digit growth in average daily rates during the National Day period. Specifically, Club Med Joyview Yanqing Resort maintained full occupancy for three consecutive days, Heilongtan Resort achieved occupancy rates exceeding 94% for six consecutive days, and Qiandao Lake Resort posted revenue growth of 22% year-over-year. High-quality short-distance family vacations are becoming the mainstream choice for holiday travel.
Club Med, the world's leading "premium all-inclusive" vacation brand, continued its strong performance in the Chinese market through its multicultural atmosphere and rich family activities. During the dual festival period, revenue from domestic resorts in China (excluding Joyview and Ark) increased 36% year-over-year, with guest numbers (including domestic and cross-border travel) rising 35% compared to the same period. Average guest stay duration extended from 3.2 days to 3.5 days, indicating that domestic consumers are continuously deepening their vacation experiences.
Cross-border travel business maintained strong growth momentum. Inbound guest numbers surged 213% year-over-year with revenue increasing 324%, while outbound travel guests grew 44% with revenue up 32%, fully demonstrating the synergistic effects of Club Med's global network.
Sanya Atlantis, China's iconic island resort destination, continued to see rising popularity during the holiday period. Leveraging its immersive marine entertainment experiences and diversified vacation scenarios, the resort achieved total revenue growth of 12% year-over-year during the National Day and Mid-Autumn Festival period, with hotel average daily rates rising 20% compared to the same period last year, maintaining its position as the preferred island destination for high-end family vacations in China.
From islands to snow mountains, from cities to distant destinations, FOSUN TOURISM's diversified product portfolio flourished across multiple fronts during this National Day and Mid-Autumn Festival holiday, reflecting strong demand in the domestic vacation market and continuous consumption upgrades. Moving forward, FOSUN TOURISM will continue to create more high-quality, immersive, and personalized vacation experiences to help more families live better lives through vacations.
Note: Data comparison based on October 1-7, 2025 versus the same period in 2024.