At NIO Inc.'s new ES8 media briefing on August 22, NIO Inc. founder Li Bin stated that the company's frontline teams have recently undergone significant adjustments. From a marketing strategy perspective, the focus will be on more offline face-to-face communications and door-to-door experiences to allow customers to truly experience the products.

"For example, when you provide someone with a hands-on experience, their impression of the company will change. If they make decisions based solely on their own perceptions, that would certainly be unfavorable to us. Many people will question whether our business operations are prudent, given our losses, or whether we've spent money wastefully. They harbor many such concerns internally," Li Bin explained.

Therefore, Li Bin believes the ultimate approach should focus on offline evaluations. "Our product capabilities are here, our experience is here - decisions should be made after experiencing these firsthand through face-to-face interactions. When it comes to communication, constantly talking about how great you are makes people think you're boasting. I believe it's better to focus on actual execution."