Bilibili's Spring Festival Gala Live Stream Draws 133 Million Comments, "Huh?" Tops Youth Interaction

Deep News
02/17

On February 17, Bilibili (hereinafter referred to as "Bilibili") released data related to its live broadcast of the Lunar New Year Spring Festival Gala. As the exclusive bullet chat video platform for this year's gala, Bilibili recorded a total of 133 million comments during the live event on February 16, averaging 7,700 messages per second. The top five most frequently sent comments were: "Huh?", "Happy New Year," "I want to check the cards," "Mom, I'm on TV," and "I'm real." Notably, the comment "Huh?" was primarily concentrated during the performance "Grandma's Favorite" by Cai Ming and Wang Tianfang. This marks the second collaboration between Bilibili and the official Spring Festival Gala. Watching the gala while posting comments on Bilibili has become an important ritual for young people during New Year's Eve.

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