On the evening of August 18th, during the launch ceremony of the Shanghai Baoshan Riverside Night Life Festival held at Baoyang Powerlong Plaza, Youyi Road Street in Baoshan District released the "Youyi Road Street Special Policy for Promoting High-Quality Development of Restaurant Industry" (Ten Support Measures for Youyi Restaurant Industry). The policy provides comprehensive, multi-dimensional support for restaurant enterprises in areas including restaurant service brand building, introduction of headquarters-type restaurant economy, upgrading restaurant industry development capacity, restaurant enterprise consumer promotion activities, and restaurant store renovation and upgrade. This aims to comprehensively enhance the quality, brand influence and consumer attractiveness of the restaurant industry in Youyi Road Street, creating a new restaurant consumption landmark.
Youyi Road Street shows an obvious clustering trend in the restaurant industry, with over 300 registered restaurant merchants currently located there. It has already attracted headquarters-type restaurant enterprises such as Haidilao, Fei Chef, Xinrongji, and Qixintian, as well as multiple Shanghai flagship stores including "Wang Ba Yuan Zi," with its scale ranking at the forefront of the entire district.
Among the Ten Support Measures for Youyi Restaurant Industry, regarding support for restaurant headquarters enterprises to expand stores, restaurant headquarters enterprises that open stores in various districts of Shanghai and other provinces starting from 2025 will receive support of up to 300,000 yuan per store after certification, with annual support for the same enterprise not exceeding 3 million yuan.
In supporting headquarters-type restaurant service economy, the policy actively recommends quality restaurant enterprises to apply for Shanghai private enterprise headquarters, trade headquarters, R&D centers, operation centers, etc. For restaurant headquarters-type cultivation enterprises that are not listed as municipal headquarters but have large scale, good benefits, and great potential, certified enterprises will receive support of no less than 1 million yuan. Those certified as restaurant headquarters-type enterprises will receive matching fund support of up to 1:1 ratio.
In supporting restaurant enterprises to upgrade their development capacity, the policy supports leapfrog development of the restaurant industry. For restaurant enterprises that first meet the scale-up standards, certified enterprises will receive one-time rewards of 50,000 to 100,000 yuan. For restaurant enterprises whose business growth levels exceed industry average and have significant driving effects on street social retail sales, certified enterprises will receive one-time rewards of up to 200,000 yuan.
In supporting restaurant service enterprises to grow stronger, for introduced brand chain restaurant enterprises with main business revenue reaching 50 million yuan, 100 million yuan, 1 billion yuan, and 3 billion yuan in the previous year, comprehensive consideration will be given to enterprises' regional contribution, and certified enterprises will receive support of up to 500,000 yuan, 1 million yuan, 5 million yuan, and 10 million yuan respectively.
To comprehensively enhance overall policy effectiveness, Youyi Road Street implements a combination of "policy + service," establishing coordination and resolution mechanisms for restaurant enterprise issues and demands, private economy roundtables, etc. They have set up a "one-stop store opening" service window, implementing "one-window reception, integrated service" to achieve "one-point reception, one-time completion." Through "one-time notification, full-process guidance," they achieve "compliant upon opening."
According to reports, when "Yi Chi Garden" coffee shop was settling into the Paotaiwan Park mine pit stone house project, it faced difficulties in obtaining certificates and licenses due to property rights issues. The street immediately activated a special service mechanism, arranged dedicated personnel for full-process follow-up guidance, actively coordinated and communicated with relevant district departments, and ultimately helped the enterprise obtain both business license and restaurant service permit within one working day, creating the "Youyi Speed" for project implementation.
The release of the Ten Support Measures for Youyi Restaurant Industry plays an important driving role in stabilizing expectations, boosting confidence, and stimulating vitality for restaurant industry development. It effectively promotes restaurant economy upward momentum, structural optimization, and sustained positive development trends. By adding more full lifecycle service items, it effectively solves "first mile" and "last mile" problems, comprehensively improving the sense of gain and satisfaction of restaurant industry market entities, and promoting high-quality development of the restaurant industry.