Kweichow Moutai Co.,Ltd. has announced an adjustment to the operating hours of its offline physical stores and the sales launch time on its official 'i Moutai' app, effective from May 19, 2026. This change is designed to better align with the daily routines and lifestyles of consumers and to more effectively meet public demand for purchasing its products.

Specifically, the daily operating hours for all Kweichow Moutai physical stores, including exclusive distributors and self-operated outlets, will be adjusted from the previous 9:00 AM to 6:00 PM to a new schedule of 10:00 AM to 8:00 PM. Concurrently, the daily sales launch time for all Kweichow Moutai products available on the 'i Moutai' app will shift from 9:00 AM to a new start time of 8:00 PM.

The company expressed its gratitude for the ongoing support from its consumer base. It reiterated its commitment to maintaining a consumer-centric approach and to continuously enhancing a consumption experience characterized by fairness, product authenticity, and convenience.