On November 16, the inaugural 2025 Xinjinhuan Shanghai Top Run 10K Elite Race (Top Run), hosted by the Shanghai Sports Federation and the Putuo District People's Government and organized by the Putuo District Sports Bureau, kicked off at TOP Central Park in Putuo District. As the event's premium sponsor, Qifu Technology played a pivotal role, blending its fintech innovation ethos with the spirit of athletic perseverance. The race brought together nearly 100 listed companies, 147 elite corporate running teams, and over 50 social elite running groups and individual elite runners, infused with technological warmth and practical energy.
This deep involvement stems from Qifu Technology's years of technological expertise and commitment to corporate responsibility cultivated in Putuo. Benefiting from the region's business-friendly environment, the company has heavily invested in AI R&D while serving over 60 million users, consistently prioritizing social contribution. Its sponsorship of Top Run exemplifies its philosophy of "Tech for Good, Giving Back Locally."
The racecourse was meticulously designed, showcasing Putuo’s urban-natural landscapes and cultural heritage. Runners departed in waves from the 1-million-square-meter TOP Central Park, passing landmarks like the Magnolia Award-winning JinHuan Plaza, the former Shanghai Rubber Factory site, the Hero Pen Factory旧址, and the ZhiChuang TOP industrial-commercial complex. The 10K route highlighted both competitive excitement and Putuo’s transformative development.
Qifu Technology collaborated closely with organizers to enhance the event experience. During preparations, it ensured robust logistics, while race-day support included well-stocked hydration stations, energy snacks, and lively cheer squads. Post-race, branded booths offered photo ops, instant prints, bib laminating, and premium giveaways, embedding care into every detail.
Beyond sponsorship, Qifu Technology fielded two elite teams (20 runners total), all completing the race through disciplined training. Their performance embodied teamwork and tenacity, reflecting the belief that "together, we go farther."
This commitment aligns with Qifu Technology’s broader CSR initiatives: establishing community "Consumer Protection Hubs," anti-fraud campaigns, and partnerships with Putuo’s market regulator to aid local welfare. Its impact extends nationally—empowering Fujian’s geographical-indication product supply chains with fintech, launching Taiwan youth entrepreneurship loans in Fuzhou’s自贸区, funding a Yunnan wild mushroom storage center, and reducing costs for Jiangxi脐橙 farmers via MIIT collaborations.
The Top Run sponsorship continues Qifu Technology’s "Rooted in Putuo, Serving Locally" mission, leveraging sports to strengthen community ties while showcasing its AI leadership. Upholding values of excellence, pragmatism, and perpetual innovation, the company will pioneer "finance + culture/sports" models, fostering a healthier, collaborative society.