Stock Track | Mixue Group Soars 6.51% Intraday on Strong 2025 Results and Management Reshuffle

Stock Track

03/24

MIXUE GROUP's stock price surged 6.51% during intraday trading on Tuesday, reflecting strong investor sentiment following significant corporate developments.

The bubble tea giant reported robust financial results for 2025, with revenue jumping 35% to RMB33.56 billion and net profit climbing 33% to RMB5.93 billion. The company's global store network expanded to nearly 60,000 outlets, demonstrating continued growth momentum.

Simultaneously, the company announced a key executive reshuffle, with Zhang Hongfu stepping down as CEO to become co-chairman, focusing on long-term strategy, while Zhang Yuan, formerly the CFO, was appointed as the new CEO. Management stated these changes are designed to optimize corporate governance as the company enters a new phase focused on multi-branding, globalization, and digital intelligence.

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