On the afternoon of December 27, Bilibili Inc. (BILI) officially announced that its 2025 annual bullet chat was "Salute," which was sent more than 22.82 million times throughout the year by over 4.59 million users. Notably, 80% of these users were from the post-00s generation, making it the fastest-growing new buzzword in bullet chats this year.

The first "Salute" bullet chat of 2025 was posted in a video by UP主 "Xiao He Instructor - Iron Hand Edition," paying tribute to the spirit of remaining optimistic and enjoying life despite an accidental amputation. A video published by UP主 "Jiang Tang Guo Di Ya," documenting the process of being entrusted by a veteran to help clean a martyrs' cemetery, received 109,962 "Salute" bullet chats, making it the video with the most "Salute" comments this year.