On July 10, Haier Smart Home rose 3.03% in regular trading, trading at HKD 20.36/share, with turnover of HKD 126 million. The stock rebounded sharply from a 3.05% decline the previous session.

On the news front, Haier Smart Home officially confirmed the launch of a new round of organizational restructuring. Building upon its earlier HVAC integration, the company is merging its refrigerator, washing machine, and kitchen appliance businesses into a unified Big White Goods segment, while establishing three core platforms — the Big White Goods Platform, Overseas Brand Platform, and China Regional Platform — to accelerate the implementation of its three growth curve strategy for the AI era. This marks the company's most significant structural overhaul since completing its HVAC platform integration.

Additional support comes from the company's ongoing share buyback program. As of late June, Haier Smart Home had cumulatively repurchased 71.04 million A-shares totaling RMB 14.88 billion. On July 9, the company repurchased another 1.56 million shares for approximately RMB 31.28 million. Citi maintains a Buy rating on the stock with a target price of HKD 28.90.

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