Damai Entertainment (01060) saw its stock price soar 7.55% during intraday trading on Tuesday, continuing its recent upward trend. The surge comes on the heels of the company's strategic expansion into sports event ticketing, signaling new growth opportunities for the entertainment platform.

The rally was primarily driven by Damai's announcement on June 26 that its Damai App would become the exclusive ticketing platform for the Jiangsu Football League, starting with the July 5 match between Nanjing and Suzhou teams. This move marks Damai's entry into regional sports event ticketing, broadening its audience base and complementing its existing strength in music performance ticketing.

CITIC Securities analysts view this development positively, highlighting that it strengthens the "Buy Tickets on Damai" brand recognition and unlocks long-term growth potential. The expansion is expected to increase Damai's market share across local performances, cultural tourism shows, and sporting events. Additionally, recent initiatives by Alibaba Fish, including increased IP licensing and marketing activities, are anticipated to contribute to revenue growth, further boosting investor confidence in Damai Entertainment's future prospects.