East Buy Holding (1797) announced subscriptions to non-principal-guaranteed wealth management products offered by China Guangfa Bank (CGB) and China Merchants Bank (CMB). The recently subscribed principal with CGB amounted to RMB100 million at an expected annualized return of approximately 2.80%, maturing in September 2026. Together with previous outstanding subscriptions, the aggregated principal for CGB reached RMB700 million. Meanwhile, East Buy Holding also subscribed RMB50 million in similar products from CMB, with an expected annual return ranging from 2.30% to 3.30%.

The aggregated size of the CGB subscription exceeded 25% but remained under 100%, constituting a major transaction under relevant listing rules, while the CMB subscription exceeded 5% but remained under 25%, constituting a discloseable transaction. Written approval was obtained from East Buy Holding’s majority shareholder without a general meeting, and the company emphasized that the subscriptions were undertaken to enhance the use of surplus funds and improve returns within acceptable risk parameters.

East Buy Holding noted that notification and announcement requirements were delayed due to oversight. The company affirmed that steps are being taken to tighten internal controls, strengthen staff training in regulatory compliance, and ensure thorough monitoring of notifiable transactions in the future.

East Buy Holding positions itself as a livestreaming platform focused on high-quality products under the 「East Buy」 label and continues to leverage surplus cash through managed investments for stable returns and risk diversification. The involved financial institutions, CGB and CMB, are established banks in the PRC providing full-range financial services. The company reiterated that these subscriptions will not affect overall working capital or daily operations.