On December 12, Beijing experienced its first snowfall of the winter in 2025. In response to the cold and snowy weather, major supermarkets and agricultural wholesale markets across the city swiftly mobilized, implementing preemptive measures and precise coordination to ensure stable supply and pricing of essential goods.
At the Beijing Xinfadi Agricultural Wholesale Market, vegetable supplies remained ample with a diverse range of products. The total daily vegetable supply reached 21,000 tons, with a weighted average price of 3.94 yuan per kilogram. Storable vegetables such as potatoes, onions, carrots, and white radishes maintained stable inventories. However, leafy greens like Chinese cabbage and round cabbage saw slight price increases due to delayed planting cycles in major production areas, though the impact on the overall market was limited.
To mitigate risks posed by extreme cold weather to transportation and storage, Xinfadi Market organized vendors to ramp up procurement from key production regions while enhancing cold-proof measures. Measures included using foam packaging for delicate vegetables, insulating transport vehicles with quilts, and increasing quilt reserves within the market to minimize quality degradation caused by low temperatures—ensuring the stability and variety of the capital’s "vegetable basket."
On the retail front, DMALL leveraged its AI-driven digital supply chain system to anticipate consumption shifts triggered by snowfall and activated emergency restocking protocols. By integrating weather patterns, seasonal trends, and historical sales data, the system accurately identified demand trends, enabling efficient and targeted inventory management. Currently, DMALL has increased the supply of essential goods by 10% month-on-month, prioritizing winter staples like Chinese cabbage, scallions, fresh produce, and grains.
Xu Lina, a spokesperson for DMALL, stated that the company has entered "winter storage mode," planning to release 2,700 tons of Chinese cabbage and 600 tons of scallions by mid-to-late December while dynamically replenishing potato-based products to maintain stable pricing. To preserve freshness from farm to consumer, DMALL’s Nangao Logistics Center has intensified cold-proof management for perishables. Additionally, stores have bolstered staffing for order fulfillment and optimized delivery routes, with safety training for riders to ensure timely and secure deliveries amid slippery conditions.
Similarly, Yonghui Supermarket expanded inventories of meat, eggs, dairy, vegetables, grains, and convenience foods while establishing real-time monitoring to facilitate restocking and price stability. With surging online orders during snowfall, Yonghui enhanced cross-channel coordination, adjusted manpower for order processing, and equipped delivery personnel with anti-slip gear—adapting routes and timelines to guarantee safe deliveries.
Notably, as winter deepens, "strawberry season" has quietly arrived. Fresh, plump strawberries displayed at fruit shops and supermarkets have drawn crowds of shoppers. Brands are capitalizing on the trend, launching seasonal products. For instance, the tea-based beverage chain Chabaidao introduced three winter-limited items—strawberry mousse pudding, strawberry-filled mochi, and strawberry lava cheesecake—which sold nearly 400,000 cups on their debut day.
Although strawberry supplies remain unstable and prices high in the early season, Chabaidao has secured premium sources through direct procurement from core production hubs like Dandong, Xuzhou, and Xichang. "We select strawberries weighing at least 10 grams each, picked at peak ripeness and shipped the same day for maximum freshness," revealed a brand representative, noting that last year’s procurement exceeded 3 million jin (1.5 million kg), with further growth expected this year.
The seasonal economy’s momentum highlights a new synergy between production and consumption. Emerging trends like tea-based beverages bridge farms and urban dining tables, transforming seasonal fruits into trendy products while supporting farmers through "contract farming"—unlocking seasonal value and infusing winter consumption with warmth and vitality.