Affirm Holdings, Inc. (AFRM) experienced a significant intraday surge, with its stock price soaring 6.88% during the trading session on Friday.

The sharp upward movement was primarily driven by a bullish analyst action from Morgan Stanley. Analyst James Faucette named the buy now, pay later provider as a "Top Pick," reiterating an Overweight rating and a $76 price target. He argued the company's valuation "looks too low" and cited a high probability of upward earnings estimate revisions, a credible path to resolving private credit overhang concerns, and positive catalysts from an upcoming Investor Forum.

Morgan Stanley's note suggested fears regarding stress in the private credit market and its impact on Affirm's funding are overdone, as the firm has yet to see evidence of spread weakening in the company's asset-backed security deals. This endorsement fueled investor optimism, leading to strong buying interest during the session.