On August 6, the Market Supervision Administration of Anning District, Lanzhou, conducted a special joint law enforcement inspection targeting retail peach vendors to regulate fruit business operations, protect consumer rights, and safeguard local geographical indication brands.

The inspection focused on the compliant use of geographical indications to strengthen brand protection. Authorities checked each peach sales stall one by one, verifying whether operators were improperly using geographical indication logos or falsely labeling origins. They cross-referenced authorization documents and purchase traceability invoices against packaging branding and origin information to prevent non-local fruits from being sold as Anning White Phoenix Peaches or ordinary peaches from misusing geographical indications to disrupt the market. Simultaneously, officials explained the Trademark Law and Regulations on the Protection of Geographical Indication Products to vendors, clarifying operational boundaries and guiding them toward compliant practices.

Special checks on pricing and measurement were also carried out to build a fair consumption environment. The inspection focused on whether stalls had implemented clear price tags and investigated illegal practices such as price gouging and fraud. Using standard weights, authorities calibrated electronic scales on-site, targeting issues like uncalibrated instruments, tampered equipment, and short-weighting that harm consumer interests. This established an integrated regulatory system covering brand protection, price control, and measurement fairness.

During the enforcement process, legal education was conducted to promote honest market operations. Staff educated both vendors and consumers on trademark and geographical indication knowledge, reminding buyers to choose official channels and look for the geographical indication logo when purchasing White Phoenix Peaches. Operators were warned to use brand logos correctly and avoid counterfeiting or misusing geographical indications.

Moving forward, the authority will regularly carry out special actions to protect geographical indications, integrating trademark and geographical indication supervision into the entire chain of White Phoenix Peach production, packaging, and circulation. This long-term, strict enforcement aims to uphold the reputation of local specialty brands, while refined oversight helps enhance the quality and efficiency of featured agricultural products, supporting high-quality regional economic development.