East Buy's stock surged 5.21% during intraday trading on Tuesday, driven by the company's impressive first-half fiscal year results that showed a decisive turnaround from loss to profit.

The company's strategic transformation delivered notable results, with its self-operated product GMV share increasing significantly from 43.8% to 52.8%. This improvement signals strengthened bargaining power across its supply chain and meaningfully improved profit margins, with net profit swinging to positive territory.

The substantive improvement in financial performance has reinforced investor confidence in East Buy's competitive positioning and growth trajectory within the e-commerce livestreaming space, serving as the key catalyst for the stock's upward movement.