MOBVISTA (01860) saw its shares rise more than 8% during the trading session. As of the time of writing, the stock was up 4.59%, trading at HK$14.36 with a turnover of HK$384 million.

The increase follows a recent report titled "Singular ROI Index 2026" released by the globally recognized mobile marketing attribution firm Singular. MOBVISTA's Mintegral platform was included in both the "ROI Index" and "MTAROI Rankings" due to its stable traffic quality, precise reach, and excellent user acquisition performance. Overall, Mintegral ranked among the top four globally alongside platforms such as Google, Meta, and TikTok.

GF Securities released a research note stating that Mintegral, MOBVISTA's primary programmatic advertising platform, currently derives most of its revenue from in-app advertising (IAA), which is expected to maintain faster-than-industry growth this year. In-app purchases (IAP) are projected to become viable by 2027. Since game-related IAP revenue is larger than IAA and user lifetime value (LTV) is higher, the commission rate is expected to be significantly greater than that of IAA, substantially boosting profit margins. GF Securities initiated coverage on MOBVISTA with a target price of HK$18.55 and a "Buy" rating.