Sichuan McDonald's Launches "McDonald's Future Correspondents" Program on Journalists' Day

Deep News
11/08

November 8 marks the 27th China Journalists' Day, and McDonald's Sichuan officially launched the "McDonald's Future Correspondents" program, unveiling the first "McDonald's Future Correspondents" news-themed restaurant in Southwest China on Shuanglin Road in Chengdu.

With full support from Chuanguan News, the program creates hands-on opportunities for young people to step into society and better understand their hometown through basic journalism learning, news practice, and city exploration.

The first batch of "McDonald's Future Correspondents" has taken their positions. At the 2026 Western China International Fair Import and Export Expo, journalists from Sichuan Online taught on-site lessons, guiding children to observe exhibition highlights, learn news logic, and practice on-site reporting and writing.

The practical results were then brought to the newly unveiled first "McDonald's Future Correspondents" news-themed restaurant in Southwest China, where under the theme "Tianfu Technology in Children's Eyes," participants experienced the urban changes brought by technology through observation, interviews, recording, and sharing.

Lu Hongming, General Manager of McDonald's Sichuan, said: "McDonald's is committed to being a good neighbor to Sichuan residents, integrating more into Sichuan, and participating in Sichuan's development. Through the 'McDonald's Future Correspondents' program, we hope to create more opportunities for children to understand their hometown and explore the world. Under the guidance of professional journalists, children can visit the Western China International Fair and explore the city, using their own eyes to feel the development and technological innovation progress of their hometown, broadening their horizons and growing through real social experiences."

"News not only records the times but also helps us better understand the world around us. We hope to leverage the advantages of professional media, guiding children to learn observation, interviewing, thinking, and expression through journalist mentorship and real news practice, cultivating their ability to discover problems and record the truth. We also look forward to children discovering the smart transformation of the city from their own perspectives, letting more people hear the voices of the younger generation," said a representative from Chuanguan News.

A total of 24 McDonald's Future Correspondents participated in the first batch of news practice. Led by professional journalists, the children visited the Science and Technology Innovation Hall at the Western China International Fair Import and Export Expo, closely observing cutting-edge technologies such as autonomous driving, super algorithms, and digital intelligence, and experiencing the new changes technology brings to urban development through interviews and hands-on activities.

With these new discoveries, the children also turned their attention to the McDonald's around them, boldly imagining the future of restaurants — from AI-powered nutritional matching to smart kitchens — incorporating on-site observations, news thinking, and creative imagination into their practical works. During the program, the children also visited the Sichuan Media Building and the Sichuan Newspaper Museum, experiencing digital news editing and other journalism practices, further learning how to discover and record new changes around them.

Currently, the first batch of correspondents has completed 11 news practice works (or sets), which are being displayed at the "McDonald's Future Correspondents" news-themed restaurant on Shuanglin Road in Chengdu and on the Chuanguan News App. As the first "McDonald's Future Correspondents" themed space in Southwest China, the Shuanglin Road restaurant has specially set up an achievement display area showcasing the children's classroom notes and practical works.

"This activity taught me to observe life and record stories with the eyes of a journalist. Seeing my work displayed not only in the themed restaurant but also on the Chuanguan News App makes me especially proud," shared Xu Xihe, one of the first batch of McDonald's Future Correspondents. She said she will carefully observe and earnestly record the beauty around her in the future, striving to create more outstanding works and convey the voice of the new generation.

How to participate in submissions: Online — download and log into the "Chuanguan News" client, enter the "Easy Life" section at the bottom right — "Easy Station" — "McDonald's Future Correspondents" special page to submit; Offline — visit the public welfare space at over 290 McDonald's restaurants in Sichuan, scan the "Easy Station" QR code, and enter the "McDonald's Future Correspondents" special page to submit.

The next story awaits your pen. Open the Chuanguan News App or visit a nearby McDonald's restaurant, join "McDonald's Future Correspondents," and let the world hear your voice.

免責聲明:投資有風險,本文並非投資建議,以上內容不應被視為任何金融產品的購買或出售要約、建議或邀請,作者或其他用戶的任何相關討論、評論或帖子也不應被視為此類內容。本文僅供一般參考,不考慮您的個人投資目標、財務狀況或需求。TTM對信息的準確性和完整性不承擔任何責任或保證,投資者應自行研究並在投資前尋求專業建議。

熱議股票

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10