Tesla Debuts $70,000 Model Y in India Amid Steep Tariff Challenges

Market Watcher
07-15

Tesla unveiled its Model Y in India on Tuesday, pricing it at approximately $70,000 – the highest among major global markets. This strategic move sees the U.S. automaker, currently navigating a sales slowdown, placing significant bets on India's emerging EV potential despite CEO Elon Musk's longstanding criticism of the country's prohibitive import duties. Initial deliveries are slated to begin in the third quarter, targeting India's niche electric vehicle segment which constitutes just 4% of total sales in the world's third-largest automotive market.

Marking its long-awaited market entry, Tesla inaugurated its first Mumbai showroom and opened online orders for the Model Y. The company currently imports vehicles facing cumulative tariffs exceeding 100%, inevitably inflating consumer prices. Notably, units displayed in Mumbai originated from Tesla's Chinese production facilities, as its U.S. factories do not manufacture right-hand-drive vehicles required for the Indian market.

Pricing specifics reveal the Model Y Rear-Wheel Drive variant starts at ₹6 million (~$70,000), while the Long Range version commands ₹6.8 million. This positions India as Tesla's most expensive major market, contrasting sharply with U.S. pricing starting at $44,990, China's equivalent of $36,700 (¥263,500), and Germany's €45,970 (~$53,700). Additionally, Tesla offers its Full Self-Driving (FSD) capability as a ₹600,000 add-on feature, promising future updates enabling near-autonomous operation with minimal driver intervention.

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