HWORLD-S (01179) experienced a significant surge in the Tuesday trading session, with its stock price soaring by 5.68%. The rally comes on the heels of the company's strategic move to launch a new brand and positive analyst sentiment.

The hotel giant unveiled its latest brand, "Ji Grand View," at the 2025 HWORLD Partners Conference on October 31. The event, themed "20 Years, A New Journey," showcased the company's commitment to innovation and growth. Founder and Chairman Ji Qi highlighted favorable industry trends, including China's large population, infrastructure development, and booming cultural tourism sector, positioning HWORLD-S to capitalize on these opportunities.

Adding to the positive momentum, analysts at CICC reiterated their bullish stance on HWORLD-S. They maintained their earnings forecasts for 2025/26 and raised the target price to $48, citing the company's ongoing brand upgrades and ambitious expansion plans. CICC noted HWORLD's target of reaching 20,000 hotels by 2030 and 50,000-60,000 in the long term, along with its deepening presence in mid-to-high-end segments and lower-tier cities. These factors, combined with the company's franchise model, are expected to enhance profitability and drive future growth.