MINISO Group Holding Limited (09896) has announced that its total GMV in Mainland China for the three months ended September 30, 2026 (Q3 2026) grew 25%-30% year-on-year, further accelerating from the first half of 2026, mainly driven by high-single-digit same-store sales growth.

During the National Day holiday period from October 1 to 7, 2026, MINISO's Mainland China operations maintained strong momentum, with total GMV rising 20%-25% year-on-year, mainly supported by low-single-digit same-store sales growth.

MINISO's flagship proprietary IP YOYO generated GMV of more than RMB 1 billion in the first nine months of 2026, officially joining the global IP "billion-yuan club." Since the first product launch in June 2025, YOYO has expanded to 53 countries and regions worldwide, becoming one of the fastest Chinese original IPs to achieve scaled global expansion.

Mr. Ye Guofu, founder, chairman and chief executive officer of MINISO, said that YOYO has validated MINISO's strategic capability as a "leading global IP operation platform," and that MINISO will empower more Chinese original IPs to achieve scaled expansion and accelerated development in global markets.

MINISO's overseas market performance is broadly in line with the company's guidance. In Q3 2026, MINISO's U.S. market recorded GMV growth of approximately 20% year-on-year. Notably, driven by the arrival of new products, its GMV growth in September 2026 rebounded to more than 30% year-on-year, with positive same-store sales growth.