Community Transformation Through Cultural Innovation: Rongchang Community Creates "Five-Color Phoenix" Cultural Brand to Promote Civilized Practices

Deep News
08/29

In recent years, Rongchang Community in Liuqing Street, Lanshan District, Linyi City, has adhered to the principle of cultural integration in governance, creating the "Five-Color Phoenix" cultural community brand. Through integrating diverse resources, providing precise services to residents, and innovating governance models, culture has permeated every corner of the community like spring rain, transforming neighborhood relationships and quality of life, achieving a "phoenix rebirth" transformation from chaos to order.

**Resource Integration and Cultural Foundation Building**

"It used to be difficult to find a place to practice calligraphy, but now the community not only provides venues but also invites teachers from the calligraphy association for guidance," said resident Mr. Li, referring to the changes brought by the community's "Qingluan Think Tank." The community has conducted surveys of local talent and established talent archives covering more than 20 categories including calligraphy and photography, encouraging "resident talents" to transform from hobbyists into cultural service providers.

Ms. Shen organized a Baduanjin exercise team that has grown to over 30 members, providing traditional cultural fitness classes for community residents while becoming a top contender in Liuqing Street's "Neighborhood Baduanjin Challenge." The community has deepened its "Partnership Plan," signing cooperation agreements with over 30 organizations including intangible cultural heritage stations and drumming groups, bringing various cultural experiences and volunteer service activities into the community.

The 1,500-square-meter Party-Mass Service Center has been divided into 12 functional areas, from calligraphy and painting studios to parent-child playgrounds, from Chinese culture classrooms to senior centers, meeting the needs of different demographic groups.

**Precise Services and Academy Matrix Construction**

The "Silver Age Cultural Classroom" serves the cultural course needs of elderly residents, offering activities such as calligraphy and painting, opera singing, and health preservation lectures. In the evening school classrooms, young people immerse themselves in their "recharging time." The Chinese culture classroom creates a growth paradise for children, with weekend "Little Science Experiments" courses allowing children to explore scientific mysteries through hands-on operations.

These precision services are incorporated into the community's carefully crafted "Five-Color Phoenix" cultural brand system: The Red Vitality Phoenix leads with Party building, where "Secretary's Afternoon Tea" listens to public opinion and eight volunteer service teams are active throughout the community. The Green Wisdom Phoenix gathers community professional talent, with 12 types of courses in "Qingluan Academy" nourishing minds. The Yellow Harmony Phoenix organizes community cultural markets, lawn concerts, and other activities to promote emotional exchange among residents. The White Purity Phoenix implements an affairs transparency system, ensuring every expenditure is open to scrutiny. The Purple Dedication Phoenix conducts "Most Beautiful Neighbor" selections, fostering a spirit of mutual assistance.

These five "phoenixes" jointly support the community's civilized new atmosphere. From once having unfamiliar neighbors and insufficient activities to now being filled with laughter and scholarly fragrance, Rongchang Community's transformation represents a vivid practice of cultural empowerment in grassroots governance. When culture becomes a bridge connecting hearts and the community transforms into a warm home, every morning and evening flows with the taste of happiness. As residents say: "Living in Rongchang, every day brings new expectations."

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