MINISO Group Reports 28.5% Revenue Surge in Q1, Adjusted EBITDA Climbs 6.6%

Stock News
05/26

MINISO Group Holding Limited (MNSO) announced its unaudited quarterly financial results for the three months ended March 31, 2026. Revenue increased by 28.5% year-over-year to RMB 5.688 billion. Gross profit grew by 25.8% to RMB 2.464 billion. The gross margin was 43.3%, compared to 44.2% in the same period last year. Profit for the period surged 199.7% year-over-year to RMB 1.248 billion. Adjusted net profit was RMB 551 million. Adjusted EBITDA rose by 6.6% to RMB 1.1057 billion. As of March 31, 2026, the company's total number of stores reached 8,565, a net increase of 797 stores year-over-year and 80 stores since the beginning of the year. The MINISO brand comprised 8,210 stores (up 722 year-over-year, up 59 year-to-date), consisting of 4,593 stores in Mainland China (up 318 year-over-year, up 25 year-to-date) and 3,617 stores in overseas markets (up 404 year-over-year, up 34 year-to-date). The TOP TOY brand had a total of 355 stores (up 75 year-over-year, up 21 year-to-date). Mr. Ye Guofu, Founder, Chairman, and Chief Executive Officer of MINISO Group, stated, "Group-level revenue grew 28.5% year-over-year, with the start of 2026 exceeding prior expectations. In the first quarter of 2026, MINISO's revenue in Mainland China grew 29.6% year-over-year, marking the fifth consecutive quarter of accelerating growth since the March quarter of 2025, driven by another solid high-single-digit same-store sales growth. MINISO's overseas market revenue grew 21.9%, supported by low-single-digit same-store sales growth. By deepening our global localization moat, integrating local talent, tailoring product portfolios, and optimizing regional execution while maintaining rigorous operational discipline, we are unlocking growth momentum in overseas markets. TOP TOY recorded a 51.4% year-over-year revenue growth in Q1 2026, continuing its strong growth momentum in the trendy toy industry. The group's outstanding performance this quarter fully validates our steadily improving development trend. My announcement in April 2026 to increase my shareholding is precisely based on firm confidence in the company's development prospects. I believe the current valuation of MINISO Group does not yet reflect its true intrinsic potential." Mr. Ye continued, "As we move into the second half of 2026, we will continue to deepen our globalization and IP strategies, driving high-quality growth by continuously optimizing our product portfolio, upgrading and expanding our store network, and leveraging our multi-dimensional IP matrix. We are advancing steadfastly and purposefully towards our long-term goals." Mr. Zhang Jingjing, Chief Financial Officer of MINISO Group, said, "Our consistently strong revenue performance demonstrates our competitive advantage in expanding market share and our steadfast brand influence, benefiting from another period of robust same-store sales growth at the group level. Excluding foreign exchange gains and losses, adjusted operating profit would have grown 14.3%, with a margin of 14.7%, fully reflecting the steady growth of our core business." Mr. Zhang concluded, "In April and May 2026, we distributed a cash dividend of $115.8 million, bringing the total amount returned to shareholders since our U.S. IPO in 2020 to RMB 6.2 billion. We believe the company's share price has been below its intrinsic value, and the company also plans share repurchases subject to market conditions. Looking ahead, we will continue to implement strict cost control and prudent budget management, driving business growth while consistently delivering stable and predictable returns to shareholders."

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