Shares of Zeta Global Holdings Corp. (ZETA) are skyrocketing 17.83% in pre-market trading on Wednesday, following a series of positive announcements that have ignited investor enthusiasm. The AI Marketing Cloud company delivered impressive second-quarter results, raised its full-year guidance, and unveiled a new stock buyback program, marking its 16th consecutive "Beat and Raise" quarter.

Zeta Global reported Q2 revenue of $308.44 million, surpassing analyst estimates of $296.65 million and representing a robust 35% year-over-year increase. The company's bottom line also showed strength, with quarterly earnings of $0.14 per share meeting analyst expectations and marking a 55.56% increase from the same period last year. Furthermore, Zeta reported a free cash flow of $34 million for the quarter, up 69% from the previous year.

Building on this momentum, Zeta raised its full-year 2025 revenue guidance to a range of $1.258 billion to $1.268 billion, up from the previous range of $1.237 billion to $1.247 billion. This new guidance represents a year-over-year growth rate of 25% to 26%. Investors were further encouraged by the announcement of a new $200 million stock repurchase program, authorized through December 31, 2027. The company's AI-driven momentum, particularly with the release of Zeta Answers and expansions of the Zeta Marketing Platform, has positioned it to capture even more market share in the competitive AI-powered marketing landscape. In response to these developments, several analysts have raised their price targets for Zeta, with RBC increasing its target to $28 from $25, Morgan Stanley to $20 from $15, and BofA Global Research to $24 from $20, further fueling investor optimism.