International index provider MSCI Inc has announced its latest environmental, social, and governance (ESG) ratings. Due to proactive efforts and innovative practices in ESG, DAMAI ENT saw its MSCI ESG rating upgraded from AA to AAA, marking the fourth consecutive year of improvement. This makes the company the highest-rated firm globally in the media and entertainment sector.

Since 2025, DAMAI ENT has continued to implement ESG principles across technology, security, public welfare, and environmental protection. In technology, the company launched the industry's first AI-powered word-of-mouth product for live performances, using algorithms to help merchants improve promotional efficiency. Its Phoenix Cloud Intelligence international edition, iCIRENA, has provided technological support to multiple cinemas in Hong Kong and Macau.

In security, DAMAI ENT blocked over 6 billion malicious automated requests and ticket reselling attempts, taking concrete action to ensure fair access to ticket purchases. For public welfare, its "Taopiaopiao Starlight" charity screening project has expanded to 27 provinces, municipalities, and autonomous regions across China, hosting more than 3,100 screenings and establishing 41 "Starlight Cinemas." The "Wheelchair-Friendly Hall" accessibility initiative now covers nearly 80 cities and over 300 cinema halls nationwide.

In environmental protection, the 2025 Aranya·Xiami Music Festival achieved full carbon neutrality through a partnership with Ant Forest, recycling over 100,000 plastic bottles on-site and encouraging approximately 150,000 participants to engage in eco-friendly actions.

As a technology-driven real-world entertainment company, DAMAI ENT deeply integrates sustainable development into its corporate strategy and operations, striving to align business growth with social value. This approach has earned widespread recognition and praise from various sectors.

In addition to receiving MSCI's top ESG rating, DAMAI ENT ranked first in the "Top 20 Listed Companies in Media Sustainability Index" in 2025. It also received honors such as the "Golden Grid Award—Annual Social Responsibility Award" and was listed among the "Top 15 ESG Sustainable Development Companies" at the 2025 Xiang Guang Awards.