On August 17, SMOORE INTL rose 3.15% in regular trading, trading at HKD 9.05/share, with turnover of HKD 13.52 million. The stock gained momentum just two days ahead of its interim results announcement scheduled for August 19.

On the news front, market sentiment has been buoyed by expectations surrounding the company's Heat-Not-Burn (HNB) business validation in the upcoming earnings report. The company has set a full-year HNB product sales target of RMB 2 billion, and analysts have indicated that e-cigarette product sales may exceed prior guidance of over 10% revenue growth for the fiscal year. Additionally, the domestic HNB regulatory framework has been further taking shape, with national standards for heated tobacco having concluded their public consultation period, raising expectations for eventual market liberalization.

Daiwa previously projected a net profit compound annual growth rate of 28% for the company from fiscal years 2026 to 2028, with earnings acceleration expected from 2027. New HNB clients are anticipated to join in the second half, potentially supporting order fulfillment momentum.

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