Data collected over the past 24 hours by the "Liquor Price Index" indicates that the average terminal retail prices of major Chinese baijiu products showed a divergent trend on March 16. If one bottle of each major product were bundled for sale, the total price today would be 10,579 yuan, a slight increase of 7 yuan compared to the previous day. Driven by price recoveries in some sub-premium products, the overall price experienced a minor uptick, although the overall fluctuation range remains limited, indicating stable market momentum.
Today's baijiu market saw mixed movements among major products. On the upside, Qinghua Lang led the gains with an increase of 8 yuan per bottle, reflecting improved channel transactions. Qinghua Fen 20 and Gujiao 1573 both rose by 4 yuan per bottle, showing moderate price recovery at the retail level. Wuliangye普五八代 increased by 2 yuan per bottle, while both Wuliangye 1618 and Crystal Jiannanchun saw slight gains of 1 yuan per bottle. On the downside, Yanghe Dream Blue M6+ declined by 5 yuan per bottle. Both Feitian Moutai and Premium Moutai decreased by 3 yuan per bottle, with some channel quotes showing minor adjustments. Gujing贡古20 and Xijiu Junpin both experienced slight declines of 1 yuan per bottle.
The daily data for the "Liquor Price Index" is sourced from approximately 200 collection points reasonably distributed across major regions nationwide, including but not limited to designated distributors of liquor companies, independent distributors, e-commerce platforms, and retail outlets. The original sampling data consists of actual terminal retail transaction prices processed at each point over the past 24 hours, aiming to provide objective, scientific, and fully traceable data on the market prices of renowned baijiu products for all sectors of society. Since the official iMoutai platform began selling Feitian Moutai at 1,499 yuan per bottle during the New Year period and Premium Moutai at 2,299 yuan per bottle starting January 9, the gravitational influence of this new sales channel on the average terminal retail prices of these two products has gradually become apparent. The daily liquor prices published by the "Liquor Price Index" follow calculation rules weighted by actual transaction volumes, and measurable prices have been incorporated into the computation of terminal retail prices for Feitian Moutai and Premium Moutai.
Regarding market analysis of the baijiu industry, a weekly thematic research report from the food and beverage team notes that Kweichow Moutai Co.,Ltd. implemented a consignment sales policy for non-standard products this week, while industry price levels simultaneously show signs of bottoming out. The baijiu sector may currently be transitioning from a "slowing decline" phase to a "bottom stabilization" phase, with its allocation value gradually increasing. Specifically, the consignment model involves 15-year aged liquor, Premium Moutai, zodiac wines, and non-500ml Feitian Moutai. Distributors pay deposits and sell through the iMoutai platform, earning approximately 5% commission. This model helps distilleries flexibly control supply, stabilize prices for non-standard products, and reduce financial and operational risks for distributors. From an industry-wide perspective, Feitian Moutai's wholesale price stabilized before the holiday, and is expected to show narrow fluctuations during the off-season following the holiday as quotas arrive. Wholesale prices for major products like Wuliangye普五 remain stable. With the arrival of a low base period and satisfactory Spring Festival consumer demand, industry destocking continues to advance and is expected to gradually stabilize. For allocation strategies, attention is recommended on premium baijiu with outstanding brand strength (Kweichow Moutai Co.,Ltd., Wuliangye), Shanxi Fenjiu which shows upward channel momentum, and regional leaders benefiting from resilient mass demand, while also monitoring flexible targets with new catalytic factors.