The Beijing Municipal Commerce Bureau announced that the "2026 Beijing Online New Year Shopping Festival" has commenced and will run until March 4. This event features participation from multiple platforms and enterprises including Meituan-W, JD-SW, Douyin, Taobao, and Wangfujing Group Co.,Ltd.'s global purchase platform, creating a consumption feast for residents through integrated online and offline activities. Meituan-W's "2026 National Online New Year Shopping Festival" online main venue has united over a million merchants on its platform, injecting more than one billion yuan in subsidies. From now until March 4, residents can participate by searching "Online New Year Shopping Festival" in the Meituan App.

JD.com's New Year Shopping Festival will continue until February 23, covering various categories such as New Year gifts and festive goods. Through official direct discounts, subsidies, and interactive games, it integrates comprehensive resources to meet the demands of the holiday season. Offline, from now until March 1, JD MALL's Shuangjing store will host a paper sculpture art light exhibition at its southeast square, where residents can also experience or participate in parades, markets, and handicraft activities.

Douyin E-commerce's "Douyin Mall New Year Shopping Festival" will run until February 10, offering discounts including official instant reductions starting from 15% off and direct price cuts, while also distributing stackable "platform consumption vouchers." Additionally, the "Super Value Shopping · New Year Shopping Festival" initiated by Douyin Life Services will last until February 8. Wangfujing Group Co.,Ltd.'s global purchase New Year activities will continue until February 8, featuring promotions across multiple categories like beauty products, skincare, alcohol, and food, with limited-time 210-yuan benefit coupons and some items discounted up to 70% off.