During the National Day holiday, several shopping malls in Shijiazhuang replaced their usual prime commercial advertising spots with themed posters honoring national heroes such as Yuan Longping, Qian Xuesen, and Deng Jiaxian.

This initiative integrated patriotic education into everyday life, allowing residents to learn about great national contributions and draw inspiration from role models while they relaxed and shopped.

The move reflects a growing trend of using prominent retail spaces to celebrate figures who have made significant contributions to the country, rather than solely for commercial promotion.