Shares of KEEP (03650) have surged more than 10%. At the time of writing, the stock is up 10.81%, trading at HK$2.05 with a turnover of HK$1.0229 million.

The move follows a company announcement detailing a share repurchase on June 29th, where the company bought back 174,700 shares for approximately HK$333,100. Since the start of the year, the company has conducted multiple buyback operations, cumulatively repurchasing around 13.77 million shares at a total cost of roughly HK$39.28 million.

Focus on AI-Driven Strategic Transformation

It is noteworthy that in April, the company launched version 9.0 of its Keep app and simultaneously unveiled Keepace.ai, a large language model specifically designed for fitness and health scenarios. The release of App 9.0 marks the commencement of the productization phase for Keep's AI strategy.

Analysts have previously highlighted that the company achieved its first annual adjusted profit in 2025 through a strategic "lean muscle gain" adjustment, demonstrating operational resilience. Within its consumer goods business, the core equipment category has resumed growth, laying a healthy foundation for future scale expansion.

The company is steadfastly advancing its AI strategic transformation, achieving phased results from the underlying architecture to product implementation. The improvements in user experience and operational efficiency driven by AI are expected to be further translated into commercial value in the future, opening up new avenues for growth.