On January 16, Chow Tai Fook Jewelry Group announced the opening of a strategically significant new store at the landmark Siam Paragon shopping center in Bangkok, Thailand, while concurrently appointing actor Yang Yang as its Global Brand Ambassador. Chow Tai Fook Jewelry operates over 5,000 stores worldwide, with a market capitalization of approximately HKD 122 billion (as of December 31, 2025).

Sonia Cheng, Vice Chairman of Chow Tai Fook Jewelry Group, stated, "As the Group actively advances its brand transformation, creating exceptional retail experiences in international markets is a key initiative of Chow Tai Fook Jewelry's global expansion strategy. This business expansion underscores our determination to establish ourselves as a leader in the global luxury sector and further solidifies our steadfast commitment to innovation, exceptional quality, and cultural resonance."

Cheng added, "Appointing Yang Yang as the global brand ambassador is also a focal point of the Group's core strategic vision. Through this collaboration, we aim to shape the image of a Chinese luxury brand that embodies both fashion and elegance on the world stage."

It is reported that Chow Tai Fook Jewelry has a long history of international expansion, having entered the Southeast Asian market 15 years ago with its first overseas store in Singapore. Following the opening of its first newly designed store in Southeast Asia at Singapore's Jewel Changi Airport in November 2025, the new store at Bangkok's Siam Paragon has now been unveiled. Chow Tai Fook Jewelry will further expand its international retail network, with plans to enter the Australian market for the first time by the end of June 2026 and open another new store in Canada. Furthermore, the Group also plans to enter the Middle East market within the next two years.