According to a voluntary announcement from Zhou Liu Fu Jewellery Co., Ltd. (Stock Code: 6168), the total shipment value for its e-commerce subsidiaries during this year’s Double 11 promotions, excluding Vipshop and JD.com’s self-operated channels, reached RMB287 million. This figure represents a year-on-year increase of 35.28% (excluding gold bars), with an overall gross profit margin of 22.05%—an improvement of nearly 10 percentage points compared to the previous year.

From January to October 2025, the company’s e-commerce business recorded a 32% year-on-year revenue increase, while net profit grew by 71%. Over the same period, the net profit margin exceeded 8%.

The disclosed figures are based on preliminary internal calculations and remain unaudited. They may differ from data presented in the group’s audited or unaudited consolidated financial statements, which are released annually or semi-annually. The information provided is strictly for reference, and shareholders and potential investors are advised to exercise caution and, if necessary, seek professional advice when interpreting these results.