On the evening of August 21, Leysen Jewellery Inc. released its 2025 interim report. According to the financial data, the company's operating revenue in the first half of 2025 reached approximately 870 million yuan, representing a 37% year-on-year increase. Net profit attributable to shareholders of the listed company was approximately 60.61 million yuan, with basic earnings per share of 0.18 yuan.

Leysen Jewellery Inc. stated that through deepening its art gold strategy and leveraging differentiated product innovation with precision marketing strategies, the company achieved steady growth in million-level store sales volume and rapid increase in new customer proportion. Gold category revenue achieved breakthrough growth, with sales proportion rising to 80%. Notably, embedded gold jewelry sales surged 200% year-on-year, driving the company's total operating revenue up 37% compared to the same period last year.

During the reporting period, Leysen Jewellery Inc. continued to advance its dual-track collaborative development strategy for gold and diamond jewelry, focusing on IP product-driven innovation iteration. The company also built a comprehensive communication matrix leveraging Weibo, Douyin, Xiaohongshu, and WeChat, creating a closed loop of "content seeding - live streaming conversion - private domain retention" that significantly improved sales conversion efficiency.

Facing intense brand competition in the gold and jewelry industry, Leysen Jewellery Inc. will encounter competition from both international and domestic gold jewelry merchants as it consolidates its existing market position and explores new markets. In response, the company stated it will firmly focus on the differentiated positioning of "collectible art gold," committed to integrating classic Eastern and Western art with modern jewelry design to create art gold pieces that meet contemporary aesthetics while maintaining cultural heritage. By creating highly recognizable works with both collectible value and exclusive designs, the company will continue to output "non-duplicative" jewelry and strengthen its differentiated competitive barriers.

Additionally, Leysen Jewellery Inc. will optimize its product structure, continuously strengthen product innovation and research and development, and build a full-scenario product chain covering marriage, self-indulgence, and collection needs to satisfy diverse consumer demands.