MARKETINGFORCE's stock price surged 7.93% during intraday trading on Monday, following a strong rally in the Hong Kong market.

The significant price increase was primarily driven by the company's recently disclosed Q1 operational data, which showed AI application revenue growth of approximately 110.5% year-over-year. This marks a further acceleration from the pace reported in its annual results, where AI application operating cash flow turned positive at 190 million RMB, signaling the business model's self-sustaining profitability.

Additionally, the company launched several new AI platforms including GenAI OS, AI-Agentforce Agent Platform 3.0, and KnowForce AI Knowledge Platform, building full-stack AI capabilities. MARKETINGFORCE is also transitioning its pricing model from traditional subscriptions to a "Scene Token" pay-per-performance approach, with key products already piloting consumption-plus-performance hybrid billing models.