At the Pop Mart 2025 Annual Results Presentation held on March 25, Wang Ning, Chairman and CEO of the company, highlighted that while international expansion has been the most significant driver of the group's growth in recent years, the originally proposed "IP-centric conglomeration" strategy remains its most critical strategic direction.

Wang Ning also revealed that the upcoming joint launch of small household appliances with JD.com next month is highly anticipated.

In 2025, Pop Mart reported revenue of RMB 37.12 billion, marking a year-on-year increase of 184.7%. Net profit for the year reached RMB 13.012 billion, up 293.3% compared to the previous year. Profit attributable to owners of the company totaled RMB 12.776 billion, reflecting a growth of 308.8%. Adjusted net profit under non-IFRS standards amounted to RMB 13.084 billion, an increase of 284.5%. The LABUBU franchise achieved revenue exceeding RMB 10 billion for the first time, while six IPs generated over RMB 2 billion in revenue each, and 17 IPs surpassed the RMB 100 million revenue mark.