On April 30, Xiaohongshu announced a new round of organizational upgrades via a company-wide internal memo. The restructuring aims to fully integrate its three core businesses—community, e-commerce, and commercialization—along with the company's technical architecture, in order to enhance the overall operational capacity of its key operations. As part of the changes, the company has established a first-tier AI department named Dots and an Enterprise Intelligence division, signaling increased investment in artificial intelligence from both product-technology and organizational perspectives.

To better strengthen overall operational capabilities and focus on long-term corporate development, Conan will serve as President, overseeing the integration of the three core businesses and the company's technical system. He will be fully responsible for the management of Xiaohongshu's core operations and will report directly to CEO Seiya.

Appointments have also been made for leaders of major business units. Chief Marketing Officer Zhiheng will act as Head of Major Business, responsible for advertising commercialization and e-commerce transactions, with full accountability for the healthy development and revenue of the company's commercial segment. Palu, as Head of Community, will be responsible for user experience, scale, and the health of the Xiaohongshu community ecosystem. Xiahou, as Head of Algorithms, will oversee the algorithmic systems supporting the company's core businesses.

The internal letter also revealed several AI-related initiatives. First, the establishment of Dots as a first-tier department focused on AI will build a complete technical system spanning model R&D, infrastructure, engineering, and product development, integrating top AI talent and resources. Dots will report to Conan.

Second, at the organizational level, the company is forming an "Enterprise Intelligence Department" by merging the former Corporate Efficiency and Data Science units. This department will collaborate with the Strategy, Organization, and HR divisions to build a foundation for the organization in the AI era across four dimensions: intelligence, talent, data, and resources.

Additionally, the internal announcement confirmed the formal establishment of an overseas business division named Rednote, marking the start of the company's international operations from scratch. Rednote will report directly to CEO Seiya. The company is also setting up Lab 1327, headed by Product Design Lead Sakuragi, which will explore new product incubation mechanisms and provide space and resources for early-stage innovation projects.