Shares of FENBI (02469) climbed more than 8% during Hong Kong trading hours, last up 8.62% at HK$0.315, with turnover reaching HK$1.73 million.

The recent surge follows a series of in-depth articles published by the company on its official WeChat account and Weibo over the past few days. In these posts, the company proactively acknowledged its own organizational bureaucracy, inefficiency, and sluggish response to user needs, while announcing a company-wide shift to learn from competitors and a broad reduction in pricing across multiple product lines.

By bringing the industry's rarely discussed cost structures and pricing strategies into the spotlight, the company has significantly boosted public discussion and interest in its offerings. According to its latest article, the company's national and provincial exam question-bank packages—priced at 69 yuan for 55 sets—have seen robust demand, with over 20,000 units sold, while its 12.8 yuan course series has surpassed 200,000 sales.