The JD.com 618 Grand Sale officially commenced at 8 PM on May 30th, with all product categories available for immediate purchase.

As of 11:59 PM on June 1st, the initial phase of the sale set a new record for the number of users placing orders.

User numbers for JD Supermarket saw high double-digit year-on-year growth.

Over the first 52 hours, overall foot traffic at JD's offline stores, including JD MALL, JD 3C & Digital stores, JD Discount Supermarket, 7Fresh Kitchen, and JD Medical Aesthetics, surged by more than 70% compared to the same period last year.

During this opening period, over 5,600 JD 3C & Digital stores experienced a 138% year-on-year increase in overall foot traffic.

Sales at 27 JD MALL locations grew by 53% year-on-year.

Service orders at more than 4,000 JD Auto Care stores jumped over 110% year-on-year.

Foot traffic at JD Outlets rose by over 130% year-on-year.

For JD Medical Aesthetics, participating in the 618 sale for the first time, order volume increased by 226% compared to the previous period.

In just the weekend alone, both foot traffic and order volume at JD Discount Supermarket grew by more than 50% week-on-week.

Online and offline orders at JD's 7Fresh supermarkets increased by 106% year-on-year.

Third-party data indicates that in the first quarter of 2026, JD.com's active user growth led the industry.

During the 618 pre-sale period, JD excelled in both the growth of active users and average daily usage time, outpacing competitors.

On the evening of June 1st, JD.com collaborated with over a hundred brand IPs to launch the industry's first AI-powered shopping livestream gala, "JD 618: Cyber Carnival."

Utilizing JoyStreamer digital human technology to create an immersive experience, the gala livestream garnered over 300 million exposures across the internet.

Millions of users engaged in real-time shopping during the broadcast, driving brand sales to grow more than threefold year-on-year and establishing a new model for AI digital human marketing.

Backed by its robust supply chain capabilities, which support its price competitiveness, JD's live sales broadcasts during the 52-hour opening period saw total viewing time and average viewing time per user both increase by over 100% year-on-year.

During the same initial phase, overall order volume for JD Worldwide doubled year-on-year, reflecting sustained overseas enthusiasm for Chinese products.

Trending categories such as golf equipment, popular gaming chairs, and esports controllers saw orders surge more than tenfold year-on-year.

Leveraging JD Worldwide's cross-border channels, orders from third-party merchants on the platform to overseas customers grew more than threefold year-on-year.

With continuous upgrades in cross-border logistics services, the capability to ship large items has been successfully implemented in regions including Singapore, Malaysia, and Vietnam.

Sales of large home appliances and furniture items like refrigerators, televisions, and mattresses increased more than sevenfold year-on-year.