EAST BUY's stock plummeted 6.00% during intraday trading on Friday, following a sharp rally in the previous session.
The decline appears to be driven by profit-taking after the stock surged over 15% in the previous session, with investors locking in gains. Additionally, market concerns over competition persist, as former CEO Sun Dongxu and former anchors Shi Ming and Tian Quan recently established a new company called Beautiful Tomorrow, which had previously triggered significant selling pressure.
While the company has positive developments including the cancellation of repurchased shares and expansion of offline experience stores, these factors were outweighed by the selling pressure from profit-taking and ongoing competitive worries.