AUNTEA JENNY (02589) surged over 20% again, rising 17.04% to HK$106.1 by the time of writing, with a trading volume of HK$48.31 million. The company recently announced a 10-year H-share incentive plan, capped at 5% of its total shares, aimed at retaining core talent through restricted stock awards.

Additionally, according to recent GeoHey brand monitoring data, AUNTEA JENNY has expanded its nationwide store count to 10,739, officially joining the "10,000-store club." Notably, on October 17, singer Mao Buyi became the official spokesperson for Tea Waterfall, the company’s emerging tea sub-brand.

Public records show that AUNTEA JENNY began promoting Tea Waterfall in March 2024, targeting Gen Z and student demographics with products priced below RMB 10, differentiating it from the main brand’s positioning.