AUNTEA JENNY (02589) rose over 4% following a positive profit alert. As of the time of writing, the stock was up 2.06%, trading at HKD 89, with a turnover of HKD 7.0464 million.

On January 16, AUNTEA JENNY issued an announcement stating that the Group expects to achieve an annual profit between approximately RMB 495 million and RMB 525 million for the year ending December 31, 2025 (the reporting period).

This represents an increase of approximately 50% to 60% compared to the annual profit of RMB 329 million for the same period last year.

The Group also expects to achieve an adjusted annual profit (a non-IFRS measure) of approximately RMB 560 million to RMB 590 million for the reporting period.

This is an increase of about 34% to 41% compared to the adjusted annual profit of RMB 418 million for the previous year.

The Board believes that the expected growth in both annual profit and adjusted annual profit is primarily attributable to the Group's steadfast commitment to its multi-brand development strategy.

Focusing on providing consumers with high-quality products and services, and leveraging an omnichannel operational model that integrates online and offline channels, the Group has better met diverse consumer demands through initiatives like the continuous launch of new products and the enrichment of consumption scenarios.

These efforts have led to a continuous improvement in store operational quality and the ongoing expansion of the store network, effectively driving revenue growth.

Simultaneously, the Group has concentrated on optimizing operational efficiency and persistently advanced cost reduction and efficiency enhancement initiatives.

Improvements in end-to-end operational efficiency have further contributed to the overall increase in profitability.