On July 27, Unity Software Inc. rose 5.03% in regular trading, trading at $30.07 per share, with turnover of approximately $46.85 million.

The move was driven by two catalysts. At the Unite Seoul conference, Meta and Unity jointly showcased an AI-driven VR development paradigm, where AI agents can now handle foundational VR development tasks, compressing prototype development cycles to just 1-2 days. This marks a continued deepening of both companies' collaboration in immersive technology, building on a multi-year partnership agreement extended in April.

Additionally, Wedbush Securities raised its price target on Unity Software Inc. from $32 to $36, maintaining an Outperform rating, noting that Q2 results are expected to be largely in line with estimates. The company is scheduled to report Q2 earnings on August 6. The current average analyst price target stands at $36.13, implying meaningful upside from current levels. Morgan Stanley previously maintained an Overweight rating with a $35 target, citing confidence in AI monetization and China market growth momentum.

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