On October 28, Meituan's international food delivery brand, Keeta, officially commenced operations in Abu Dhabi, the capital of the UAE, at 11:00 AM local time. This marks another key milestone for Keeta in the UAE's food delivery market, following its launch in Dubai last month. The expansion now covers both of the country's major cities, reinforcing Meituan's strategic presence in the Gulf Cooperation Council (GCC) region.

As the UAE's capital and cultural hub, Abu Dhabi boasts a large population, advanced digital infrastructure, and high food delivery penetration. Consumers in the city exhibit strong and diverse demand for premium delivery services, making the market highly valuable, promising, and quality-driven.

With its Abu Dhabi launch, Keeta aims to provide convenient and reliable delivery services, a wide selection of products, and competitive pricing for local users. Additionally, the platform seeks to support the long-term growth of merchants, delivery riders, and other partners, contributing to the enhancement and sustainable expansion of the local food delivery market.