On Friday, Roku Inc (ROKU.US) surged more than 11%, hitting a yearly high at $111.11. The rally followed the company's robust third-quarter financial results, driven by continued expansion in its advertising business and strengthened positioning in the connected TV market.
Revenue reached $1.21 billion, marking a 14% year-over-year increase, while adjusted EBITDA stood at $117 million, surpassing analyst expectations. Wedbush noted that as profitability grows, Roku is strategically positioning itself for substantial advertising business expansion with multiple pathways to success.